dsmBUZZ: eden

Hi, I'm Jennifer Hansen.
I've always imagined opening my own shop.
Starting at about the age of 6 I got the selling bug when my family held a garage sale. From that year on I would run an annual garage sale with my mom. My retail career would officially start at the ripe age of 16 at Younkers in Bettendorf, Iowa. I continued with Younkers in college and worked at the Iowa City store. Following college I made the big move to Des Moines to work in the corporate buying office. I learned so much in my time at Younkers, but after working there my entire adult life it was time to do something different. When Younkers closed the Des Moines buying office in 2003 it was official. Time to start a new chapter in life.

My husband John heard about the vacant storefront in the east village (we did not even know it was called the east village then) through a friend.
The quaint space was located right next door to American Plumbing (the best plumbing supply co in the world...you must go!) and immediately the space screamed to be a bath shop. I've always been drawn to little independently owned bath shops and there were none of its kind in Des Moines so with the help and support of my husband John, friends, and family, I set out to create my shop.

The boutique would be called eden.
People always ask me why eden? I love the name. It's clean and simple.
Filled with choice lines (Kiehl's, Fresh, L'OCCITANE, Diptyque, Kai to name a few) that are hard to find in Iowa, we have seen eden grow to become more than just a store, but a true destination. I'm always on the hunt for the next best thing. We hope to continue to evolve, bringing you the best of the best in the years to come.

Please join us on our journey.

500 east grand in the east village 515.282.0669