podcasting for bucks?
I happened on to Leesa Barnes by way of listening to another podcast where she was interviewed. I was instantly hooked first by her manner of speaking which is very "up" but at the same time relaxed and authentic.
On her blog Podonomics (which is only one of several sites and podcasts that she provides) there is a wealth of information about the subject of turning a podcast into a revenue stream. This perks my interest as I've discovered I'm enamored with podcasting and my own program Entrepreneur People.
I subscribed to Leesa's five days of tips on how to grow your audience for your podcast and found the tips really useful. On Podonomics she has a link called FAQs which provides several helpful resources to someone who wants to get started or build on their podcasting effort.
My favorite post so far is her discussion of podcast advertising. Leesa makes the point that advertising on a podcast should be handled differently than you might expect from TV or radio. She explains that podcasts are very targeted and that they are "evergreen" in that people can access them indefinitely. Her point is that advertising does not need to be so aggressive.
Personally, I don't care for podcasts that look and sound like talk radio with high production noise and breaks from the program that are blatantly focused on advertising. I prefer podcasts that are quieter and gently build a relationship with me by providing good content rather than loud and glitzy presentation.
All this has got me thinking much larger about Entrepreneur People. My goal now is to interview entrepreneurs all over the world and incorporate webcasting too. So sponsor contenders if you want to engage your audience of small businesses people through content and authentic relationship...give me a jangle!
Through the power of social media, I found you. To think - it takes a blog and podcast to connect me in Toronto with you in Iowa. I just love it!
I now have another podcast to add to my list. And if you do secure sponsorship, do let me know. I'd be curious to find out what techniques you used and how much you're charging.
Posted by: Leesa Barnes | August 20, 2007 at 09:29 AM