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Get an Entrepreneurial Jolt in June 2010

Jolt cola by parl June 1: An interview with Terri Lonier of Working Solo. She has put years of entrepreneurial experience to work helping individuals and companies be and market to entrepreneurs.

June 8: The magic of silicon turned into a successful business of cookware. Meet Sandra Lira of Zanda Panda.

June 15: The images of the great painting masters become a successful business for David Sasson of Overstock Art. Learn about this fascinating product and unique web presence.

June 22:  Doesn't everyone want one? A Life Made Simple that is. Learn more about how and why with Lori Vande Krol who is based right here locally!

photo by parl powered by flickr

#161 Maureen Allen of Ergo Work Site

Mo in Italy (3) Are you ergonomically correct? Excuse me. Is that too personal a question? In this interview with Maureen Allen of Ergo Work Site we talk not only about the importance of a good working environment, but also an appropriate ergonomic environment at home. How many of us do repetitive movements at work and go home to do the same movements? 

Maureen shares a terrific story of building her business, using technology in a unique way to expand her reach of services, and much to consider about how we work . . . and play.

Entrepreneur People Real Stories. I'm archiving old shows, adding questions markers, and will be adding more new content in the months to come.

#160 Dale Moser COO of Megabus

Megabus_double_decker_frontview[0] I opened the Des Moines Register a month ago and learned that we had a new way to travel between Des Moines and Chicago coming to town. No longer would I have to deal with the expense of driving my car. I was both euphoric and curious to learn more about the concept.  

This week we take an entrepreneurial journey on a grand scale, really big, and learn about the company Megabus. Dale Moser COO of Megabus explains the mission, services and history of this subdivision of Coach USA. Efficient, affordable and downright luxurious bus travel is available between major cities. Is the U.S. ready to embrace public transit and leave the car at home?

#158 Mary Gottschalk Author of Sailing Down the Moonbeam

Mary GottschalkI'm a personal fan of Mary Gottschalk and loved her book Sailing Down the Moonbeam, a chronicle of the journey she and her husband experiences on their trip sailing around the world. There are surprising waves that meet the couple along the way, and Mary's wonderfully descriptive writing makes for an exciting read.

In addition to her terrific book, I was thrilled to learn that Mary speaks on the subject of risk, how to assess it and determine one's comfort level with it. We got involved in a great discussion during this interview on the subject with plenty of compelling twists and turns that should have everyone thinking about how they chose and manage risk in their life.

#157 Ken Price of Shop, Watch, Buy part two

Logo shop watch buy Once I got to talking with Ken Price of Shop, Watch, Buy (really more listening than talking, your welcome!) in this second part of the interview, I set aside my fear of never being Coppola and got excited about the possibilities with video. There are lots of portals and tools available and this is a compelling medium to market your message. Check this out for great resources and ideas.

Kelly Moore of Kelly Moore Consulting Is Right

Apple As I've mentioned before, I've worked with a couple of coaches (thanks Melanie Jordan and Dhyan Atkinson to find my marketing focus and develop my products in my various projects. It's been an effort but I apply myself and take off bits of the process each day.

I've started a mail campaign with my "inner circle" of contacts. If you're one of those special people that means I just send you a periodic card with a head's up as to what I'm doing. I embrace the marketing concept shared by Doug Lipman . "Marketing is just letting people know what you do so that when and if the time is right for them that they need your product or service they'll think of you." I like it. Seems non-threatening.

Other things I've been doing to that end include:

  • The "You Should Get to Know" piece in the Register was great.
  • I've done an interview with a host on Blog Talk Radio.
  • Spoke at a Mercy Hospice volunteer gathering.
  • Have been asked to speak at another lady's gathering for November.
  • I also blog more. It helps to place my recap of The Delicious Story episodes on Storied Gifts, too. Everything I do is focused on Story.
  • I've also got some ideas and plans for other things to do as a result of my coaching which I'll pursue.

Result: I've got some projects and potential projects in the works!

Another thing I dearly love doing is the interviews I've conducted for the past three years on the podcast Entrepreneur People, Real Stories. I've been reviewing those lately for the new EPRS website I've created and am loading the interviews there as well as on Blog Talk Radio.

I'm also preparing to write a "best of" book of some of the interviews so as part of that project I'm re-listening to the interviews. I just re-listened to Kelly Moore's interview on public relations. She talks about the importance of having a PR strategy as the foundation for building awareness about your business.

I like that thought. It seems to be working, and I realize its truth more now than I did a couple of years ago. I love hearing things again and "hearing" them anew. Don't you?

#156 Ken Price of Shop, Watch, Buy part one

I have been slow to embrace video for my own uses in business because I'm not keen on how I look on video, but MOSTLY because I was afraid to try and learn the technology. The above video is a first effort at using this really cool and easy service called Animoto. This segment was for an interview we had over at The Delicious Story featured on Des Moines Amplified.

I'll never achieve Francis Coppola stature for my video pieces but I'm an example that the technology and tools are there so that anyone can in fact be proficient at video editing and use.

Video is particularly important if you're trying to spread your business message because on-line video viewing continues to expand. As per CNET News people watch more than 3 hours of video a month. That's a lot of video when you consider that most segments are under 4 minutes long.  Video can capture attention.

This brings me back to the interview with Ken Price. He is smart, articulate, and really seems to know his stuff when it comes to video marketing hence he created Shop, Watch, Buywhich is the Home shopping Network/ Ebay experience for buyers and sellers on the web.It's an exciting opportunity for consumers and merchants to connect with easy, informative, and entertaining video. 

This is part one of the interview. Ken provided enough interesting content that I asked him to speak quite a bit on video so you'll hear the rest of his interview in the next post.

Magnetic Entrepreneurs of May 2010

Artistic magnet tasayu tasnaphun May 4:

Mary Gottschalkauthor of “Sailing Down the Moonbeam,” is also a noted speaker on the subject of navigating change.  For this episode, Mary and I discuss the challenge of change and facing risks in life. This is pertinent for everyone with key relevance for entrepreneurs who realize failure or success in what they do. How do you deal with change in your life? How do you mitigate the downside to change . . . or is there a “downside?”  This is compelling conversation about the subject, and noteworthy these days within the economic realities of employee think in contrast to entrepreneur think.

May 11:

Alexander Grgurich of Foundry Co-workingrepresents the engaged and intelligent twenty-something generation coming into their own at this tumultuous time. In this interview, he talks about the vision behind starting Foundry, a fresh, energetic, and professional co-working space located in downtown Des Moines, Iowa. Alexander relates his view on the entrepreneurial journey as well as thoughts on Des Moines, business, community, and social media. Need to shake up your thinking a bit and get a renewed view for your own business experience? This is a great opportunity.

May 18:

I opened the page of the Des Moines Register a few weeks ago and discovered that Megabushas come to town! What an exciting concept and how fortunate for Des Moinians.  I knew zippo about the company and wanted to interview someone there to learn more. I was awarded the opportunity to talk with COO Dale Moser of Coach USA, to learn more about this subsidiary venture called Megabus. There is a fascinating and exciting vision Megabus, and even though Dale is quick to point out he is a company man with over 30 years of transportation experience, there is an entrepreneurial story and energy about Dale and Megabus that provide lessons for all of us in business.

May 25:

As I I write this entry, I’m hunched over a laptop that is positioned too low, my legs are crossed and I’m sitting off to the side on my chair. I’m sure Maureen Allen of Ergo Work Site would have a few things to say about this ergonomically incorrect setting. As a solo-preneur I’ll have myself to thank for the hunched over appearance of my posture, but for business owners both large and small the impact of a poor ergonomics on the job site ratchets up to loss in productivity and loss of dollars. Learn how Ergo Work Site began and is growing as more businesses make sure to sit up straight in the working environment.


****Check out the new home for shows of Entrepreneur People Real Stories. Look for a book to come out in 2010 with highlights of some of the best interviews of the past three years, as well as weekly E-Inspired quotes and other tools to help entrepreneurs gather energy and ideas to enjoy their entrepreneurial journey.


photo by Tasayu Tasnaphun powered by flickr

#155 David Meadows United States Center for Entrepreneurship

David_Meadows This is definitely an interview for individuals who have their own business or aspire to start one. David Meadows has years of experience in creating successful ventures, i.e. one of the top selling products for Atlas.  As he launched and built them he discovered a gap in the training opportunities available for entrepreneurs, thus he founded United States Center for Entrepreneurship to bring together high-profile experts to do more than simply disseminate information.

Find out more about David and the unique educational difference avaialble for entrepreneurs at United States Center for Entrepreneurship. Added bonus, David has wonderful insights about the entrepreneurial journey AND some great stories. Enjoy and thanks for listening.  

or call 515-274-6703.


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